Any business enterprise gains profitability only by its visibility. Enhancing the popularity of your business is done effectively in today’s web world by search engine marketing.
Since 80% of the internet traffic come only from online searches. It is imperative to put the website of your company on top of the search engine’s list.
Mere coding and design of a website alone does not guarantee this maximum usability of your site. Ranking on top of the search list can only achieved by search engine marketing.
Most Effective Ways Of Search Engine Marketing
Search Engine marketing (SEM) is the marketing of your business on a website by making its name recur most often on a search engine. Site popularity is achieved by SEM using paid and natural searches.
With the use of innovative tools like context advertising, paid inclusion and placement, Search Engine Marketing (SEM) puts your site on top of the search list. SEM is a process which uses Search Engine Optimization (SEO) to achieve results.
Top Tools to achieve Search Engine Marketing
1. Your business name to be bided
Your name and business should occupy a considerable portion of your Search Engine Result Page (SERP). This is accomplished by bidding for your business name.
Most of the searches are also generated by spelling errors. So also bid for spelling variations of your business name to corner the market.
Bided business name ensures branding, name- monopoly and defense against competition.
By bidding on your business name, you are taking what is rightfully yours and edging out the competition too. A guarantee of the number of diverts or link –up to your site is ensured by bidding on your business name.
You may also bid on slight misspells too, ensuring that even typo errors by consumers are directed to your site.
2. Use your business name in your domain
Your domain name is the key that directs users to your site. Having your business name in your domain or URL guarantees the maximum online traffic to your site.
The easiest and best way to grab the internet traffic in online searches is to make your domain name and business name the same. Also let your site carry your full business name and address with contact numbers and details to get the best benefit.
3. Create many Keyword-specific pages
Up to 4 pages are allowed by a search engine result page before seeking further results. Use keywords to build extra pages on home, contact and review information.
4. Upload a blog
User interactive blogs invite and attract much attraction than static web pages. Upload a blog on your business with enough scope for user interaction and link to your business page. This will create better interest in your business.
5. Mark your site on Google Maps
The best way to get users to knock your door is to put your business location and address on Google. To do this, visit Google Places and list your business with the proper address and business description.
6. Feature your business in Google Profile
Google allows your detailed back ground information, personal details, photo image et al to appear separately as a Profile page. Linking to Google Profile or g+ page, to your business site, gains better popularity.
Get your business listed in the Google Profile and Google + pages to gain popularity.
7. Online directory listing
Online directories are places where people look up to narrow their search and get specific information. By making your business a part of the right online directory, you are making sure that it features in the maximum number of searches.
List your business in local online business directories. Try a yellow page listing too.
8. Set up on social sites
Let your company name appear on social networking sites like Youtube, Facebook, Twitter, LinkedIn ete. The prolific influx of visitors to these sites guarantees more hits to your site.
9. Online reviews
Most people who shop online tend to look for cross-referrals before clinching the deal. The more your business gets rated on online reviews, the better chances you have of getting more customers.
Online reviews are a great way of sustaining user interest in your site. Sites like Yelp help you to do this.
10. Press releases
Issue keyword-optimized press releases as a web page. Link this page to your business page and blog for best results.
SEM increases the image, appeal, usability, visibility of the site and ensures its profitability and continuity.
About the author: Bethany is a blogger by profession. She loves writing on technology and luxury. She recently read an article about Harman Kardon SoundSticks III and liked it a lot. Last weekend she went to some of the unique Coffee shops with her friends.